BARRY BERMAN AND JOEL R EVANS

oel R. Evans, Ph.D., is a Distinguished Professor Emeritus in the Zarb School of Business at Hofstra University, Long Island, New York; and a pancreatic cancer survivor. Professor Evans is the author of Surviving Cancer and Embracing Life: My Personal Journey (2018). He is co-author of Retail Management: A Strategic Approach, 13th edition (2018). This book is widely used internationally and is available in English, Chinese, and Russian editions. He is also the co-author of Marketing, 12th edition (Textbook Media, 2015, which was one of the first American marketing books to be translated into Russian.