Dr N. Bhaskara Rao

N. Bhaskara Rao is a pioneer of social research in India. He is Founder- Chairman of the Centre for Media Studies (CMS) and Marketing and Development Research Associates (MDRA). Earlier, he built up the equally prestigious Operations Research Group (ORG). He was a member, with Dr M.S. Swaminathan, of the high-level committee that drafted the National Population Policy, and an expert-member of the committee that reorganized the media units of the Information and Broadcasting Ministry. His books include Social Impact of Mass Media (1996), A Handbook of Poll Surveys in Media (2009), The TRP Trick: How Television in India was Hijacked (2019) and The Third Eye of Governance: Rise of Populism, Decline in Social Research (2021).