Safir Anand

Safir Anand is an accomplished brand strategist, author, IP lawyer, investor and mentor. Financial Times has recognized him as one of the most innovative lawyers in Asia. Safir has won over 100 awards for his work in the legal domain. He has contributed to many books on varying subjects including fashion, franchising and trademarks. His best-selling book Chrysalis published in 2021 has garnered rave reviews in the media. Safir loves his motherland deeply, India, and enjoys writing about it greatly. This book is the fruition of this passion.