Micael Dahlen; Helge Thorbjørnsen

Micael Dahlen is the author of six best-selling books and a professor at Stockholm School of Economics. He has risen rapidly to take up a leading position in the fields of consumer behavior, creativity and marketing. Helge Thorbj?rnsen is a Professor at the Norwegian School of Economics. He is curious about human behavior and decision-making, especially when technology is involved. His research and teaching span from happiness and well-being to behavioral economics, innovation and advertising. He lives in Bergen, Norway