Nir Eyal

Nir Eyal spent years in the video gaming and advertising industries where he learned the techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 5 companies. His writing on technology, psychology and business appears in the Harvard Business Review, the Atlantic, TechCrunch and Psychology Today.