Laura R. Oswald

Laura Oswald is founder and president of Marketing Semiotics, a brand strategy and research boutique in Chicago, Illinois. Applying semiotic principles to brand strategy and consumer research, the company has led successful projects related to strategic planning, new product development, creative design, and corporate reorganization for blue chip brands worldwide since 2. She is author of Marketing Semiotics: Signs, Strategies, and Brand Value (Oxford University Press, 212) and Creating Value: The Theory and Practice of Marketing Semiotics Research (Oxford University Press 215), as well as numerous peer-reviewed articles, white papers, and blog posts.