Alyque Padamsee

Alyque Padamsee (1931-2018) was director of the Theatre Group of Bombay and chief executive of Lintas India. Considered the guru of English theatre in India, he had over seventy-six major productions to his name, including Broken Images, Evita and Jesus Christ Superstar. Informally known as 'God' in advertising circles, he successfully launched and built over a hundred brands. Padamsee was communications adviser to Chandrababu Naidu, the former chief minister of Andhra Pradesh, where he supervized the presentation to the US President Bill Clinton and to the British Prime Minister Tony Blair. He was given the Lifetime Achievement Award for Theatre by the Sangeet Natak Akademi and was a recipient of the Padma Shri. He is the only Indian to have been voted into the International Clio Hall of Fame, the Oscars of world advertising. He is the author of A Double Life, his memoirs in theatre and advertising, published by Penguin. Vandana Saxena Poria, the co-author of Let Me Hijack Your Mind, is an OBE and top 100 UK-India influencer. She is known as the 'Human Alarm Clock', due to her disruptive thinking which ignites people into action. A UK chartered accountant, she has extensive experience in translating academic and industry texts into digestible stories and training exercises for corporates globally. Vandana spent three years collaborating with Alyque on this book prior to his death.