HEFFERNAN MARGARET

MARGARET HEFFERNAN is one of the UK's most highly regarded thought leaders. She mentors CEOs and senior executives of major global organizations, and is Lead Faculty for the Forward Institute's Responsible Leadership Programme. An entrepreneur, CEO and keynote speaker, she is the also author of five previous books: Beyond Measure, A Bigger Prize, Wilful Blindness, Women on Top and The Naked Truth. The best-selling Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times, and was shortlisted for the FT Business Book Award 211. In 215, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn't Everything and How We Do Better, described as "meticulously researched??engagingly written??universally relevant and hard to fault."Her TED talks have been seen by over eleven million people and in 215 TED published Beyond Measure: The Big Impact of Small Changes. Born in Texas, raised in Holland and educated at Cambridge University, Margaret worked in BBC Radio for five years where she wrote, directed, produced and commissioned documentaries and dramas, and has herself written five plays. She was named one of the Internet's Top 1 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 1 Media Executives by The Hollywood Reporter. Her 'Tear Down the Wall' campaign against AOL won the 21 Silver SABRE award for public relations. She holds an honorary doctorate from the University of Bath, and continues to write for the Financial Times and Huffington Post.Visit http://www.mheffernan.com/ or follow @M_HeffernanWatch:Human Skills We Need in an Unpredictable WorldTEDSummit219