Academics
52 expressions of anxiety, angst and anticipation during the 30 months of the Covid-19 pandemic. \nThis book is a compilation of 52 articles chosen by Avik from those he has contributed to platforms like Economic Times Auto, Businessworld, MxM India, Autofintechs and Partners in Crave. They span from automotive to administration, hunger to hope, freedom to frustration, and economics to environmentalism. They were written as Avik was entering his 52nd year of living, through it and out of it. \nAlways insightful and challenging," says Nabeel Khan, Founding editor of . \n"My readers look forward to Avik's piece regularly every second Thursday. That's if he's regular!!" quips Pradyuman Maheshwari, Founding editor of .
Avik has invested 22 years in the automotive and oil & gas industries, across markets and cultures before he decided to go entrepreneurial. He has covered functions like marketing, advertising, institutional sales, business strategy, product planning, vendor development, network management, mergers & acquisitions, public relations, advocacy, and integration. Since December 2014 he is the co-founder and partner of a brand strategy and solutions consultancy called "Expereal". Academically, Avik is an alumnus of IMD Lausanne and XLRI Jamshedpur, having graduated in Economics from Hans Raj College, Delhi University.
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