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The world that we live in today favors the person who organizes and operates a business, and takes on greater than normal financial risks to do so. That person is the entrepreneur. The average worker holds ten different jobs before age forty, and this number is projected to grow. If you’re in your twenties and thirties, you may forge a second or third career as an entrepreneur; and if you’re in your forties, fifties, or beyond, you will decidedly favor the idea of starting and owning your own business. In fact, fifty-two percent of all small businesses are home-based, and many of those are started and run by people in their mid-career. So whether you are early in your career or are in mid-career, whether you have ambitions to run a larger business or a very small business, and whether you start a business because it’s your desire or you’re forced to by automation and layoffs, entrepreneurship is more likely than ever to be a part of your future. Let Brian Tracy, one of the world’s foremost authorities on the subject, introduce you to 6 Essentials To Start & Succeed in Your Own Business, and expose you to the most innovative, current—and most importantly—proven ideas on how to become successful. Use your knowledge of The 6 Essentials to race ahead of the competition and take advantage of all of the modern options readily available to you . . . and create a busi¬ness that is successful and sustainable for the long term.
THE BRIAN TRACY SUCCESS LIBRARY Powerful, practical and pocket-sized, THE BRIAN TRACY SUCCESS LIBRARY is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy?s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees?just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to business. Two of the most crucial tasks you face as a manager ? hiring and firing ? are hard to get right, and can potentially be costly to get wrong. They are vital to both, the success of the enterprise?and your own career. Hiring and firing are key to improving your team and reaching your goals. This indispensable book helps you eliminate the guesswork and make the best decisions for your business, by breaking down the simple but powerful strategies you can use to bring better employees on board?and weed out the weaker ones. Featuring techniques that business expert Brian Tracy has identified as the most effective and that he himself employs. Hiring and Firing reveals how you can: ? Write appealing and accurate job descriptions ? Find suitable candidates ? Use the Law of Three when interviewing ? Ask the right questions ? Probe past performance ? Listen for the questions that indicate interviewees are qualified and serious ? Dig deep when checking references ? Negotiate salary ? Start new employees off strong ? Provide clear direction and regular feedback ? Document performance problems ? De-hire gracefully ? Create an appropriate severance package ? And more
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