‘Don't raise your voice,\n improve your argument.’ —Desmond Tutu\n Most people wish to avoid conflict and confrontation but in doing so, they\n often create more.\n They might recognize the power of persuasion for such situations in theory\n but fall behind when\n it comes to applying that power in real life. Persuasion is not only a\n method through which you\n can influence others but is also a tactic used for self-empowerment. In\n every partnership we build,\n in our personal as well as professional lives, there is an attempt at\n influencing others’ thoughts and\n actions. The confidence you build in yourself before using this power can\n ultimately affect the result\n of every persuasive conversation you hold. More such advice can be found in\n this book, which will\n help you understand the importance of this tactic and suggest ways in which\n you can apply them\n in the workplace.