The Indian edition of Advertising Management, 5e aims to provide the framework and knowledge with which to make more effective advertising decisions, and to communicate some of the excitement and vitality that characterizes the advertising business.This text has been updated with the latest examples and case histories to make the presentation more application-oriented.Keeping in view the requirements of the Indian audience, significant India-relevant content has beenadded. Divided into six parts, the book is designed for both undergraduate and postgraduate courses inadvertising, advertising management,communications management, and management.The book can also be useful as the basis for trainingin various leading advertising agencies and marketingorganizations as it intends to help readers prepare for asuccessful career in advertising. \nFeatures \n1.Two new chapters on Integrated Marketing and Global Advertising, respectively. \n2. India-relevant examples of brands suchas Thums Up, Lifebuoy, Toyota Innova,Glow and Lovely, Raymond, Surf Excel,Mahindra Scorpio, Cadbury, Titan, PaperBoat, FlipKart, Axe, Pears Soap, Patanjali,Pepsi, TATA, Amul,Interbrand valuationof Indian companies, Shakti Amma, Pulse Polio, Oppo, Havells, Dove,Marico, Ariel, Maggi, Whisper, Tata TeaJaago Re, Tata Jaguar, and Land Rover, and Surf Excel.