Academics
The book has been written in a very lucid language for easier understanding keeping in mind the curriculum requirements. It is intended at true knowledge addition for students. It broadly covers the principles on the basis of which advertising functions and how the same has been applied and used by corporates and adverting professional in India. Lots of in-text advertising examples have been highlighted at appropriate places so that students can relate to them easily. 17 recent Indian case studies on various topics in advertising have been discussed. Some of these include Vodafones ZooZoos, Ideas What an idea, Sir Ji , Pepsis Youngistaan Campaign, Cadbury Dairy Milks ShubhArambh campaign, Tata Teas Jaago Re campaign, and Volkswagen Vento launch campaign.
Ruchi Gupta, MDS is currently working as Reader in Department of Conservative Dentistry and Endodontics at Institute of Dental Studies and Technology, Modinagar (UP). She has completed her graduation from DAV College of Dental Sciences, Yamunanagar (Haryana) and postgraduation from Govt Dental College, Rohtak (Haryana). She was Gold Medalist and the best graduate student in year 2000. She is actively involved in undergraduate and postgraduate teaching. She has a number of national and international publications. Vijay Prakash, MDS is currently working as Reader in Department of Prosthodontics and Implantology at Institute of Dental Studies and Technology, Modinagar (UP). He has completed his graduation as well as postgraduation from Manipal College of Dental Sciences, Manipal. He has successfully guided a number of graduate and postgraduate students. He has to his credit a number of national and international publications. He was awarded the Best Paper presentation award at the National Conference in 2007. He is the author of the book Prosthodontics: Exam Preparatory Manual for Undergraduates published by Elsevier India.
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