Negotiation can make the difference between success and failure, a win or a loss, a 'no' or a 'yes'. But what if you are coming up against a brick wall due to implicit prejudice or even outright discrimination? Celebrated lawyer and mediator Damali Peterman leads a complete course in negotiation. Drawing on decades of training and experience as a negotiator in high-stakes situations, Peterman has developed successful strategies that will help you become the best communicator that you can be. She takes readers into the boardroom as well as out into real life, showing the application of negotiation and how everything is potentially up for discussion - from navigating a potential promotion to maximising the trade-in value of your car. At every step, Peterman acknowledges that the unique way you show up in the world will impact your negotiations in all sorts of surprising ways ... and that this can, in fact, be a good thing. Because when you show up prepared and proud of who you are, you'll reap the rewards. Be Who You Are to Get What You Want is a masterclass in how to engage in effective, sympathetic and successful negotiation while retaining your identity.