Lata Jha’s chronicle of the fast-changing dynamics of Indian cinema is not only timely, it is also\ninformative and engrossing. \n— Shabana Azmi \n […] insightful, incisive book on the economics of our film industry. . \n— Sanjay Leela Bhansali \nHow has the Indian film industry thrived in the last 100-plus years? Has it advanced technologically\nand in terms of content? Are creative minds today backed adequately by studios that claim to spend\ncrores to give the audience an artistic thrill? \nFor far too long, Indian filmmaking has been seen just as a pursuit of passion and creative madness. After\nhaving turned into a foreign studio-controlled ecosystem over the past few years, though, the industry has\nseen other forces emerge. In Bollywood, Box Office and Beyond: The Evolving Business of Indian Cinema,\nauthor and film journalist Lata Jha aims to examine these forces in detail—the tussle between\nmultiplexes and single screens and their struggles, and the threat and opportunity that emerging\nstreams of monetization, such as video streaming, pose for filmmaking as we know it. \nAs readers go through the book, they can clearly visualize the challenges of box office recovery for\nfilms that are increasingly losing draw in small towns, inadequate profits for studios that are yet\nto fully find their feet in the crowd of local producers or lead stars demanding exorbitant rates.\nBollywood, Box Office and Beyond is an ode to the behind-the-scenes struggle that makes the movie\nand OTT viewing experience worth the public’s money, or at least tries to.