Can climate change by won like the space race? Do owners look like their dogs? Is Lisbon the new Barcelona? Does a woman need a man like a fish needs a bicycle? We live comparatively, through metaphors, models, and metrics we make comparisons every day, but how helpful are they? What truths do the hide and what bullsh*t do they propogate? Looking across a fascinating range of situations both familiar and unfamiliar, Bullsh*t Comparisons is a ground-breaking guide to the role of could-be-true but misleading comparison in modern society, illuminated by examples spanning the globe from Boris Johnson and Winston Churchill, to the FIFA World Footballer of the year, university league tables and Chinese neo-colonialism in Africa. Challenging us to think critically about the use of comparison through accessible, personal, and often amusing research, Andrew Brooks reveals the uses and abuses of comparisons in a book that isn't like anything else you have read.