Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. \nFeatures \nDesigned to make it easier than ever for instructors to teach business analytics -- and for students to master it \nClearly explains the core concepts of business analytics – and the tools, techniques, and methodologies used to implement it \nIntegrates specific skills and knowledge related to business strategy/execution, quantitative analysis, and technology tools \nDemonstrates the use of the industry’s most popular software tools for predictive analytics