This book is especially designed for the\n undergraduate students of commerce and BBA under CBCS curriculum as per the\n latest LOCF teaching and learning methodology. It provides a solid\n understanding of the basic concepts of digital marketing in most simplified\n manner. This book thoroughly covers the syllabus of Digital Marketing paper –\n such as concept, nature, functions, importance and challenges of digital\n marketing. The profile of e-customers and the process of customer\n relationship management (CRM) have been explained clearly. Various promotion\n tools used online and payment gateways are dealt with and concludes with a\n discussion on the ethical and legal framework for digital marketers. \n