CORPORATE SOCIAL RESPONSIBILITY : CONCEPT, CASES AND TRENDS

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Corporate Social Responsibility (CSR) is\n a much conferred topic in the globalised world, where conventional management\n is giving way to responsible strategic governance within the highly\n interactive triad of business, government and society. This book takes a turn\n as a textbook for students, academicians, scholars, governments, officials,\n and other interested parties in exploring and appreciating the concept, and\n examining it within their perspectives for further contribution. CSR is\n spreading dynamically among organisations specific to their culture,\n character, process and development. Therefore, it needs to be studied. \n \n While corporations are engaged in vertical focusing and conceptualising\n pioneering CSR intervention strategies, government too is in the limelight by\n giving the concept, that otherwise began as an obligation, the supporting\n legal mandate. This move is expected to provide the corporate sector the\n desired framework to design and standardise CSR interventional processes within\n the social system, and improve the much desired ethical transparency. India\n became the first country to legislate CSR when it regulated CSR in the\n Companies Act, 2013. \n \n This book highlights all these aspects and more with an intention to give\n the readers a broad space to manoeuver freely within the evolving concept of\n CSR in a ‘how to think’ mode and apply it to any business or other\n organisation innovatively according to the prevailing business environment.

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