The culture of an organization is far more critical than just creativity in determining long-term\nsuccess.\n\nIn Culture Eats Creativity for Lunch, former Executive Director and CEO of FCB Ulka, Arvind\nWable, shares the secrets behind a strong and positive organizational culture, viewed through the\nlens of India’s leading advertising agency.\n\nDuring his leadership of over two decades, Wable came to a rather radical conclusion that the Ulka\nculture, or the Ulkaway, was the fuel that propelled the agency to sustained growth. While it might\nseem like a paradox in the case of an ad agency, he explains it by analysing the different attributes\nof the Ulkaway and how it can be implemented in a workplace of any kind.\nKeeping in view the changing dynamics brought about by rapid business evolution and considering\nthe growing prevalence of remote work and virtual teams, this book emphasizes the pivotal role of\na robust organizational culture in steering companies through uncertainties and helping them scale\nnew peaks. Through Ulkaway, Wable demonstrates how culture influences not only creativity but\nalso leadership, strategy and success.\n\nDiscover the Ulkaway and take your organization from good to great.\n