Academics
The fourth industrial revolution has ushered in a new wave of entrepreneurship across the world. New technologies and macroeconomic changes have laid the groundwork for new businesses to challenge the old by embedding technology and innovating with business models. The Indian entrepreneurial ecosystem has matured to the extent that Indian entrepreneurs are able to make their impact felt across the globe. Keeping these changes in mind the new edition has been updated with eight new chapters, new case studies, and updated content.
Dr Rajeev Roy is Associate Professor, Xavier Institute of Management, Bhubaneshwar, and teaches marketing and Entrepreneurship. An Alumnus of Indian Institute of Management (IIM) Ahmedabad and PhD (Marketing) from Utkal University, he is visiting faculty in several reputed institutions on Indian and abroad.
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