In 1999, when hardly anyone in\n India transacted on the Internet, K. Vaitheeswaran co-founded India’s first\n e-commerce company. Yet, years later, when e-commerce was exploding in\n India—despite enjoying first-mover advantage—Indiaplaza shut down. What went\n wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the\n first time ever, Vaitheeswaran reveals that it was indeed something else—a\n set of inexplicable events that destroyed what could have been a profitable\n business (an extreme rarity among technology start-ups). He bares his\n extraordinary trials and tribulations while dealing with business failure and\n the impossible pressures that can threaten entrepreneurs in India. Coming at\n the back of stories of young start-ups raising billions of dollars in funding\n and creating unicorns in just a few years, as well as the recent setbacks in\n the e-commerce industry, Failing to Succeed delves deep into the dark side of\n starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek\n observations, amazing customer insights, hard-hitting predictions and\n behind-the-scenes industry happenings, this book is an extraordinary\n unravelling of the challenges facing technology start-ups in India. It is a\n must-read for aspiring entrepreneurs, investors, industry professionals or\n business school students and anyone interested in India’s start-up\n ecosystem.A powerful narration, Failing to Succeed is eventually about\n finding ways to move forward and succeed despite failures.