Fundamentals of Digital Marketing, 3e aims at laying the foundational bridge between Web 2.0 to Web 3.0. While showcasing the emerging trends in digital marketing in India, the text entails ideas and discussions on the changing facets of this transition phase to gauge the growing impetus of these trending areas in marketing. \nWith thoroughly revised text and recent updates in the digital marketing ecosystem, this book is designed to bring forth a pedagogical framework-driven approach that is useful for students, academician, practising managers as well as entrepreneurs. With lucid language and enriched features, the book is reader-friendly and a must-read for understanding not only the concept but also the various evolving aspects of digital marketing in today’s context. \nFeatures : \nIntroduction to Web 3.0 concepts and in-depth coverage of key trends including Blockchain Technology, Metaverse, Artificial Intelligence and Machine Learning (AI-ML), Digital Payments and Audio-Social Marketing to review their impact on the digital marketing landscape \nUpdated Case Studies of firms across the digital marketing ecosystem \nInclusion of emerging concepts—Data Driven Marketing and Customer Identity and Privacy Management \nReview of Digital Marketing Technology/Tools Landscape and Key Digital Advertising \nTrends in India \nFocus on digital marketing careers through an advanced T-Shaped Growth Marketer Model