Administration in a democratic nation stands on the strong foundation of Good Governance. The need for establishing an effective government on the pillars of transparency and openness is undoubtedly one of the most pressing and profound issue confronting the contemporary society. Keeping in mind this crucial task, this book closely examines the role of media in promoting good governance. The limitations and the hindrances in the way of media and good governance in India, in general and in Bihar, in particular, is also reviewed and highlighted. This book ends with analysing the empirical findings, proposing suggestions for improvement and with providing a solid base for further course of more in-depth analysis in the subject.