About The Book: This conference aims at examining innovation, competitiveness and shifts in business strategies with a regional and global perspective. The discussions focus on the impact of globalization on innovation, competition, and business environment sustainability activities. In our endeavour, we have received around 55 papers, out of which 40 papers are being published in this edited book. We have also included 11 invited papers from across the globe. The contents and coverage of the papers presented is spread across the sphere of business opportunities, emerging markets, strategy, innovation and challenges in international markets.