Introducing Communication Theory: Analysis and Application focuses on the links among theory and everyday experiences.The text uses an engaging writing style and a consistent and organized template to present the concept of theory and help students become insightful critical thinkers.Salient Features:"NEW" Introduction Communication Theory: Analysis and Application websiteExtensive revision and updating undertaken in each chapter"NEW" Qualitative and/or Quantitative critiques provided at the conclusion of each theory chapterSignificant reorganization in seven chaptersThe addition of nearly 200 NEW references, reflecting the explosion in communication research"NEW" information on socially significant topics, including Black Lives Matter, climate change, the world refugee crisis, terrorism, corporate profits, among other areas"NEW" Theory-Into-Practice (TIP) features presenting real-world applications of the various conclusions derived from a particular theory"NEW" chapter-opening quotations and comments from the relevant theorist(s). Illustrating the essence of each theory.