IIM Ahmedabad Business Book: Customer in: Crafting Customer-Based Business Strategy Is the customer in your boardroom? The business strategies of most companies in India are marked by the supply-sided, tunnel vision of the market and obsessively competitor-centred approaches. Customer in the Boardroom highlights the need for companies to embed customer centricity into the heart of their business strategy development process, if they are to continue to grow profitably and secure their future. Rama Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She draws a sharp distinction between the 'market = industry size' and the 'market = customers with needs' bases for developing business strategy. Replete with anecdotes, examples and cases from India Inc, the book draws on the author's vast experience in consulting and teaching and places equal emphasis on both the theory and the practice of bringing the customer into the boardroom. IIMA - Strategies for Growth: Help Your Business Move Up the Ladder [Paperback] Atanu Ghosh Every organization?small or large, managed professionally or by a family?wants to grow. Strategies for Growth explores the different expansion strategies companies adopt and the management and marketing challenges they face along the way. Amply illustrated with business experiences from the Indian context?such as Bharti Airtel, Amul, GE, Infosys, Compaq and HP?this book tells you all you need to know to make the best decision for your company.