No management school prepares\n a budding marketing professional for the real world. Most business courses\n end up offering only theoretical knowledge on marketing. Filling in this\n crucial gap, this book offers practical tips on marketing strategy, planning\n and execution. It is a quick guide to the hands-on approach of marketing as\n opposed to the hundreds of theoretical books available on the subject.This\n book is a step-by-step guide on planning and executing TVC, prints, OOH,\n radio, BTL and digital campaigns as a marketer and more. How do you manage\n your bills? What do you as a marketer understand by negotiation? How should\n you manage internal communications? What is social/business networking and\n how can this be managed? Find answers to all these questions and more,\n explained in this book in the most pragmatic manner.Marketing: Tricks of the\n Trade They Won’t Teach You at B-Schools! is a must-have for any management\n student, marketing professional or entrepreneur who wants to be a notch above\n her/his peers. Sharpen your marketing acumen, know the trade secrets and get\n it right every time!