Academics
The seventh edition of Marketing builds on the basic theme marketing adds value reflected in all previous editions. The text continues to focus on explaining the concepts in a simple manner while providing easy to follow examples The book offers exhaustive coverage on the subject area while interspersing the text with a host of pedagogical features such as Adding Value, Ethical Social Dilemmas, Marketing Analytics, Marketing Digitally, and Social Mobile Marketing. This edition continues to focus on how firms maintain value and rely on value for establishing lasting relationships with their customers established through Chapter Opening Vignettes, Marketing Applications, End of Chapter Cases, Progress Checks, and Auto Graded Application Exercises. Salient Features: Already established as a popular textbook on the subject area, Marketing, 7 e continues to take the legacy forward with recent updates \n\nThis edition will include \n1. New! 25 Adding Value boxes \n2. New! 17 Ethical and Societal Dilemma boxes \n3. New! 8 Chapter end Cases \n4. New! 8 Social and Mobile Marketing boxes \n5. New! 5 Marketing Analytics boxes \n6. New! Sections on 7C framework for online marketing, technological advances influencing marketing environment, technology augmenting human effort, etc.
Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola. Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn?s, Neiman Marcus, Profit Logic, and Zale Corp.
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