Academics
Marketing Channels: A Management View,\n 8e, a market leader, is known to provide a management focus and managerial\n framework to the field of marketing channels. Theory, research, and practice\n are covered thoroughly and blended into a discussion that stresses decision\n making implications. This new edition reflects global, socio-cultural,\n environmental, and technological changes that have taken place within the\n industry. \n
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