Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The 'in a week' structure explains the essentials of mobile marketing over just 7 days: Sunday: Why the future is mobile Monday: Basic mobile traffic getting tactics Tuesday: Social mobile marketing Wednesday: Mobile pay per click (PPC) marketing Thursday: Mobile apps for SMEs Friday: SMS marketing Saturday: Building the ultimate mobile marketing system At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective learning experience. So what are you waiting for? Take the fast track to successful mobile marketing!