One Life to Lead: Business Success Through Better Life Design

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This is a business leadership book, but it’s not about how to lead others. It’s about how to leadyourself. Behind every business, there are leaders doing their best to navigate work alongside the universalchallenges we all share—health, relationships, finances, and self-doubt. Facing these daily challenges, all the while trying to manage the uncertainties of building a business, can get exhausting. How do we take control of our lives to better lead ourselves in order to more effectively lead others?Author, entrepreneur, and speaker Russell Benaroya reveals a formula for business success that begins with an intentional approach to design your life. In One Life to Lead, Benaroya imparts his five basic design steps to help you, and those you lead, create a foundation for sustainable life and business success. Within each design step, Benaroya shares the honest stories of notable business leaders who faced difficult decisions in the face of uncertainty, so that we may learn from their experiences. Complete with exercises, strategies, and first-hand experiences, One Life to Lead will give you the tools you need to clearly and confidently design your life.

Russell Benaroya is an author and entrepreneur who began his career on Wall Street in investment banking and has since spanned multiple venture backed healthcare start-ups. Russell received his MBA from the Anderson School of Management at UCLA after a late 90s Internet blitz as Director of Corporate Development for Overture Services (acquired by Yahoo). Russell speaks on topics designed to help entrepreneurs build more successful businesses. He is the host of a podcast called Stride 2 Freedom, where he helps business owners get and stay in their zone of genius. Russell has also done quite a bit of executive coaching for entrepreneurs around the concept of Entrepreneurial Endurance and that work (and his writing) are detailed on his personal website, www.thebenaroyagroup.com. In the spirit of endurance, Russell not only has pushed him limits in business but also on the trail, as an ultra-trail runner with multiple 100 mile endurance runs. Russell lives in Seattle with his wife, and two sons, Devon and Shane.

Russell Benaroya

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