Known as the gold standard for research\n methods, Babbie's THE PRACTICE OF SOCIAL RESEARCH gives you a definitive\n guide to research as practiced by social scientists. Combining a\n straightforward approach with the author's renowned sense of humor, this student-friendly\n text equips you with the tools and knowledge to apply research concepts as\n both researcher and consumer. The author emphasizes the process by showing\n you how to design and construct projects, introducing today's various\n observation modes and answering critical questions about research methods,\n such as how to conduct online surveys and analyze both qualitative and\n quantitative data. The 15th Edition includes the latest General Social Survey\n findings along with new coverage of the global use of social research, the\n emerging role of big data, demographic analysis and more. \n