Essential reading' ~ Shekhar Gupta \n\n'A handy insight into the activities, reach and influence of the RSS' ~ Indian Express \n\n'[Yields] insights for students of Indian democracy' ~ The Hindu \n\n'Very insightful and is recommended reading for both critics as well as admirers of the RSS' ~ Financial Express \n\nAN EXPLOSIVE ACCOUNT OF HOW THE RSS HELPS THE BJP WIN ELECTIONS \n\nThe RSS is like the tip of an iceberg, exerting its influence much beyond what is visible. Beginning with the choice of Narendra Modi as the forerunner for the 2014 general election up to the campaign for the 2019 election, RSS cadres have been a formidable force behind the staggering rise of the BJP in national politics. \n\nIn this eye-opening, necessary book, Badri Narayan offers an intimate glimpse of how the Sangh and its vast network of educational, cultural and social outfits have been digging deep roots in the Indian psyche. By refashioning its modes of mobilization as well as assimilating Dalits, OBCs, tribals and other marginalized communities, the RSS has made the Hindutva metanarrative appealing to a large section of Indians. During elections, the BJP-instead of wiping out caste from electoral politics-reaps rich political dividends from this social appropriation. \n\nDrawing on extensive field research in the heartland of India and interviews with RSS volunteers, Narayan reveals how a new public is being forged at the grassroots, which will determine the course of Indian democracy.