Academics
Salesmanship today comprises a wide range of activities and constitutes an integral part of management. This book presents the basic elements of the subject in a simplified and graded approach. Maintaining the features of the earlier edition, all the chapters of this edition are qualitatively updated. The examples and illustrations in the book are drawn from realistic situations which help the reader develop winning confidence.
Dr. Kishore C. Raut is Reader, Department of Commerce, Berhampur University. He has published two books and more than thirty research papers. His areas of teaching and research interests are finance and marketing. Prof. Promod K. Sahu is a senior professor at Department of Commerce, Berhampur University. He has over 30 years of experience in teaching and research. He has published seven books and more than hundred research paper in various national and international journals. He is also associated with a number of professional bodies and associations in India and abroad.
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