the self-destructive habits of good companies 2E, is an insightful commentary on the reasons why successful companies struggle for survival in the long run. Most good companies fail because of their inability to adapt to changing circumstances mainly due to seven bad habits—denial of new realities, arrogance, complacency, overdependence on competence, myopic views about competition, territorial impulse (turf Wars), and obsession over business volume. Since its first edition in 2007, The global economy has undergone humungous transitions. In view of all such developments, the book has been revised and updated in line with concepts of globalisation of competition, technological upgrades, changes in consumer preferences and lifestyle, nation-first policies like ‘made in India’, and fluctuations in capital markets. The chapters have been designed with case studies of companies like IBM, Kodak, Boeing, Sears, at&t, and many others to analyze and interpret the reasons in the purview of the seven bad habits practical by these companies that led to their struggle for existence. This book is useful for practicing managers as well as students of management studies, since understanding the causes that lead to self-destruction will pave way to formulate sustainable approaches to gain and retain the success.