As the forces of social media and capitalism collide, cultivating our ‘personal brands’ has become the norm. But this phenomenon is not new: Instagram culture is part of a story that goes back centuries. From the Renaissance genius to the Regency dandy, Hollywood’s Golden Age to today’s Silicon Valley and reality TV stars, Self-Made takes us on a dazzling tour of modern history’s most prominent self-makers, uncovering both self-making’s liberatory power, and the dangers this idea can unleash.
Tara Isabella Burton is the author of Strange Rites: New Religions for a Godless World and the novels The World Cannot Give and Social Creature, which was a book of the year for the New York Times, Vulture, the Guardian and more. She regularly writes on religion, meaning-making, digital self-creation and the internet for the New York Times, Washington Post, Wall Street Journal, Aeon, The Economist's 1843, City Journal and more. She has a doctorate in theology from the University of Oxford.
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