The book delves into ‘non-profit marketing that is poised to have a much greater impact on the field of non-profit management and the growing intersection between that sector and the business world’. This edition further reflects the fact that this impact is now a reality, with a special focus on the non-profit management and marketing strategies in India and South Asia. Features: increasing pressure on government agencies and non-profit organizations to adopt business models and frameworks to guide their operations the prominence of the concept of ‘social enterprise’ as a way of thinking about the ventures that both social and commercial entities are undertaking witnessing of major developments pertaining to corporate social responsibility leading to a substantial increase in the number of not-for-profit organizations in several south-asian countries significant increase in dialogue between not for Profit organizations, corporate world, government, and regulators.