For Diane M. Martin Sustainable Marketing joins two life paths: A passion for nature and an almost instinctive knack for marketing. Diane has worked in marketing, in one way or another, since she was sixteen years old, paying for her own school clothes and dance lessons. As a high-schooler she sold appliances for Sears and routinely outperformed a sales force of middle-aged men. Prior to earning her PhD she owned and operated Oregon Attractions Marketing with clients that included the Oregon Zoo, Portland Art Museum and Mt. Hood Railroad. Diane's love affair with nature began in her childhood on the lush volcanic flanks of Mt. Hood, which were her playground. She is an avid backpacker whose adventurous streak once led her to spend ten days surviving in the Alaskan tundra with only three days? worth of food and fuel. In Sustainable Marketing Diane brings her keen sense for the power of marketing to her love for the Earth?s wild places and the people that depend on their delicate balance. John W. Schouten is a writer and a poet, who has also worked, with varying levels of distinction, as a ski instructor, a machinist, a mental health worker, an optician, a roofer, a Spanish teacher, a marketing professor and consumer researcher, and, most recently, the Canada Research Chair in Social Enterprise.