Tales of Sales : Fun, Factual and Fundamental

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Tales of Sales is a narration of real incidents and events which happened in the life of the author. It lives up to its mantra of Fun, Factual and Fundamental providing easy and breezy reading while extolling the virtues of good salesmen and saleswomen. Sales is a skill that every human is born with right from a new born baby to octogenarian. The author tries to engage the reader with stories of sales in the market scenario which happen around us along with providing a North Star of soft skills required to succeed for graduating students and early stage professionals. Stories are a powerful mode of effective communication to a wider audience because they leave an everlasting impact on the mind. The readers will find the stories relatable and executable forcing them to think about building compatibility with fifteen attributes required to become performers. The stories will evoke emotion, recognition and association with simultaneously showing pragmatism. The author has tried to marry concept and common sense making it easy to comprehend. The book also provides a sneak peek into how stuff works in the corporate world by proving unadulterated version of the reality.

Priyaranjan Kumar is the Founder of Ground Up Consulting. With expertise in GTM execution, retail store location analytics, and business transformation, Kumar has held leadership positions in blue-chip MNCs and conglomerates, including Aditya Birla Fashion & Retail, Nivea, Mars, Snapdeal, Iconic India, and Guardian Pharmacy.

Priyaranjan Kumar

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