"A rollicking read about the corporate world's greatest rivalries. This book brings together the best of a hit podcast for your learning and enjoyment." ADAM GRANT, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLifeBased on the chart-topping BUSINESS WARS podcast re-imagined using Sun Tzu's THE ART OF WAR as a guide, THE ART OF BUSINESS WARS features stories and lessons from history's greatest business rivalries revealing why some companies triumph while others crumble.Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately, one side triumphs - and victory is all that matters.In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies, and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans, and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious.By compiling powerful insights uncovered over hundreds of podcast episodes and more than a year of in-depth research, Brown has developed a formula for business intrigue rich in popular history. The stories in The Art of Business Wars will inspire you, and the lessons you can draw from them - about determination, ingenuity, patience, grit, subtlety, and other traits that contribute to a victorious enterprise - are invaluable, whether you're a creative freelancer or the CEO of a multinational manufacturer. \n
David D. Brown is the managing editor and anchor of the daily public radio news hour "Texas Standard", based at Austin NPR affiliate KUT-FM. He is the former anchor of the Peabody award-winning public radio business program "Marketplace", host of the hit podcast "Business Wars" from Wondery, and a veteran public radio journalist for more than three decades. Brown has reported national and international affairs for NPR and PRI's Monitor Radio from bases in Atlanta, Boston, London, Los Angeles, and Washington, D.C. He has also reported on location from ? and anchored documentaries on ? the "Rising Powers" of Brazil and India, and he is also founder and host of the award-winning cultural journalism program "Texas Music Matters". He is also a frequent contributor to NPR and his features and interviews appear on 'All Things Considered', 'Morning Edition', and many other programs.
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