Academics
Everybody talks about personal branding. But Catherine Kaputa shows what to do about it. Her framework for establishing your own brand, at once personally revealing and professionally enhancing, makes this book an important read for the new world of work. ― Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret \n\nKaputa is brilliant: Fix yourself before fixing the world. ― Al Ries, Marketing Hall of Fame inductee and author of Positioning \n\nIt's critical to stand out as someone of value in today's new world of work. Leveraging insights from the world of advertising, Catherine Kaputa's new book shows you how to succeed in today's increasingly virtual and hybrid workplace. Insightful, empowering and fun to read. ― Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business
Catherine Kaputa is an award-winning author, keynote speaker and personal branding guru. She is the founder of SelfBrand, a NYC-based personal branding company (www.selfbrand.com ). Catherine has given branding presentations and conducted employee workshops at many of today's most innovative companies such as Google, Microsoft, PepsiCo, Intel, Merck, Unilever and Citi. Originally trained as an art historian at Harvard, Catherine decided to follow her dream of being part of the dramatic changes taking place in the world of marketing and advertising. From Madison Avenue to Wall Street to the halls of academe, she perfected how to brand and market products, places and companies. Catherine learned brand strategy under Al Ries and Jack Trout at Trout & Ries Advertising. She led the award-winning "I Love New York" campaign at Wells Rich Greene. For over ten years she was SVP, Director of Advertising and Brand at Citi Smith Barney, and taught advertising at NYU's Stern School of Business. Yet Catherine discovered that the most important application for branding is not products, places and companies - it's for individuals to define and own their career identity. Personal branding is especially important in the new world of work, the topic of her new book, The New Brand You: How to Wow in the New World of Work out on November 15, 2022 (Thenewbrandyoubook.com). Her book, "You Are a Brand (youareabrandbookcom), won the Ben Franklin award for Best Career Book and was a top 10 business book in China. Catherine is also active as a speaker and workshop leader on women's leadership, the topic of her book: Women Who Brand, www.womenwhobrand.com ). Here book for entrepreneurs on building a business brand is Breakthrough Branding, which won the Silver Medal in the Book of the Year Awards 2012, Business Category. For more information, check out catherinekaputa.com or contact her at catherie@selfbrand.com. Visit www.selfbrand.com. Catherine blogs at www.artofbranding.com. You can follow her at www.twitter.com/CatherineKaputa, https://www.instagram.com/catherine.kaputa/, Linkedin/in/CatherineKaputa and Facebook/SelfBrand.
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