In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.
Malcolm Gladwell is the author of six international bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath and most recently, Talking to Strangers. He is the host of the podcast Revisionist History, a staff writer at The New Yorker, and co-founder of the audio company Pushkin Industries. He graduated from the University of Toronto, Trinity College, with a degree in history. Gladwell was born in England and grew up in rural Ontario. He lives in New York.
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