This comprehensive textideal for today's\n behavioral finance electivelinks finance theory and practice to human\n behavior. The book begins by building upon the established, conventional\n principles of finance before moving into psychological principles of behavioral\n finance, including heuristics and biases, overconfidence, emotion and social\n forces. Readers learn how human behavior influences the decisions of\n individual investors and professional finance practitioners, managers, and\n markets. The book clearly explains what behavioral finance indicates about\n observed market outcomes as well as how psychological biases potentially\n impact the behavior of managers. Readers utilize theory and applications in\n every chapter with a wide variety of end-of-chapter exercises, discussion\n questions, simulations and experiments that reinforce the book's applied\n approach. \n