How did a nondescript YouTube\n channel become a unicorn startup?\n \n The journey started when Gaurav Munjal and Hemesh Singh quit their jobs at\n CommonFloor and Roman Saini quit the Indian Administrative Service to start a\n YouTube channel that helped students prepare for competitive exams. Six years\n and 49 million users later, Unacademy has changed the way Indians learn and\n also democratized access to high-quality education.\n \n If COVID-19 was a trial by fire for every industry, edtech was one of the\n sectors perfectly poised for a boom. Many online education startups were in\n the fray but only a few survived. Unacademy not only outsmarted the\n competition, but also surpassed every projection and created a new yardstick\n of success, becoming a $3.5 billion valued edtech startup.\n \n In Unstartup, bestselling startup author Nistha Tripathi traces the\n gravity-defying ascent of Unacademy. Drawing on numerous conversations with\n people in and around Unacademy including its founders, board members,\n advisors, current and ex-employees, Nistha takes the reader through a\n page-turning rhapsody of startup strategies and lessons. These insider\n accounts and anecdotes reveal the day-to-day thinking, decisions and\n discipline of a unique (un)startup.\n \n Reams have been written about the glitz surrounding startups, but it is the\n daily grind, small choices and critical pivots that no one tells you about.\n Unstartup offers a ringside view of how Unacademy ignored conventional advice\n and created its own playbook for success.