‘In this accessible study of the contemporary social media, Biju Gayu argues that we’re subjected to\na new, extractive force: digital colonialism…’\n—Geert Lovink,\nFounding Director, Institute of Network Cultures

\nHaven’t you dreamt of a life without the small practical impediments in your day? Where you don’t\nneed to shop for groceries or park in crowded multiplexes?
\nImagine a society where your car drives itself, where products autodeliver at a wish, where content\nrecommendations are tailored to your taste. The fact is that such a world is not far. Rapid developments in technology have made some of these a part of our present reality.
\n\nYet, is technology invading us? What are the human costs of this supremacy given to technology?\nHow long can our human cognitive abilities withstand the onslaught of thinking machines?
\n\nThrough a close analysis of contemporary society and numerous case studies, author and researcher\nDr Biju PR offers an account of how data is enabling huge material progress but deeply affects human\ncognition and sensibilities. He examines data colonialism, the new capitalism, and the attention\neconomy taking shape on the premise of big data bringing us a world of convenience.
\n\nOur lives are reduced to computational values. The human element is surrendered to intelligent\nmachines. We Are Products is a must-read for everyone concerned about the human fate in the face of technology.\n