Elections have always been\n festive occasions in liberal democracies, and India is no exception. Media\n becomes one of the most important players in elections because of its power\n of reach and agenda-setting. From one government-controlled television in India\n in 1984, to hundreds of news channels owned by various interest groups, a\n burgeoning print media, the coming of the social media and the tiniest and\n most ‘lethal’ of mass reach weapon, the mobile phone—all these have changed\n the way elections are now contested! The power of mass contact through\n rallies and public gatherings, reinforced by the event-driven media channels\n and the power of digital media to reach out to the young audience, has\n redefined electioneering in India. When India Votes looks at the theoretical\n underpinnings of the relationship between democracy, mass media and election\n campaigning, as well as representative campaigns of the last three decades of\n the two major players, viz. the Congress and BJP.