Dr. Rajita Chaudhuri is an award winning professor, an artist, a speaker and a noted author of books like, thorns to Competition, Orangutan your brand ambassador and Bollywood power Brands. Rajita?s column and articles on Business and marketing have been widely read and appreciated and she has a vast following across various social media platforms. The Guardian UK, called her an ?Inspiring Leader? and featured her in their section ?Women in Leadership? where she spoke about the power of mentorship and how women lead differently from men. Rajita was awarded as a ?Women Achiever? for her invaluable contribution to the field of education and marketing by YEP Trust. (Young Environmentalist Programme Trust). An excellent teacher Rajita has been conducting seminars, training and development programmes on a regular basis for several corporate houses and students across the country She is out with her new book which lays down the 6 irrefutable trails that are needed today to help you become a WINNER.