N Bhaskara Rao

Dr N Bhaskara Rao has 50 years of experience in media studies and applied social research. He pioneered survey research, opinion surveys, futures studies and television and viewership methodologies and led the first National Readership Survey in India, a basis for all media surveys since the 1970s. He founded and led several independent research institutes like the ORG and CMS and has a dozen books to his credit.