Academics
In 1998, Justice Ranganath Misra, then the Chief Justice of India, observed that we must be concerned about contents of channels and their priorities, because contents determined by ratings amounts to ‘an undeclared war on an unprepared people’. ‘Television ratings’ is the most controversial element of the media business in India. It is a surprise how no one before analysed this untold story of TRPs. The story of how a great national hoax was perpetrated on 21st Century India, without even the government questioning it; how the national broadcaster, Doordarshan was demolished and Murdoch-led channels promoted in India is a spell-binding read. With just 500 imported meters, how could a foreign company claim that its TRP was a viewership indicator for one billion plus people? \n\n
Dr N Bhaskara Rao has 50 years of experience in media studies and applied social research. He pioneered survey research, opinion surveys, futures studies and television and viewership methodologies and led the first National Readership Survey in India, a basis for all media surveys since the 1970s. He founded and led several independent research institutes like the ORG and CMS and has a dozen books to his credit.
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